Content marketing is not a magic wand. It’s a game of patience and it can teach you humility! If you are still doing it the old way, you are probably doing more harm than good.
Come along and let’s discuss how to create value without making your audience fall asleep and helping them achieve their goals.
In this session we will cover:
– Coming up with your content marketing goal.
– How to conquer the attention game by finding the content gap.
– A tool to 10x your Content Game.
– SEO with content Marketing – Getting The Best out of Both worlds.
– Brainstorming and Creating your Content Marketing Strategy.
Speakers:
Arbab Usmani
Arbab is the co-founder of UppSkill, a new generation learning solutions startup. Arbab’s core passion and expertise lies in multiple domains of Digital Marketing and has devoted his time and energy in this sector since the early days of e-commerce in India. With more than 8 years of proven Digital Marketing experience in varied industries like e-commerce, advertisement, Content Space etc.
Sourav Das
Sourav is the Lead Trainer at UppSkill, a startup working to change the way skills are learnt and taught. With over 5+ years of proven experience in wide array of Digital Marketing, his core expertise lies in Content Marketing, Copywriting, SEO and Email Marketing. A Masters in cyber security by education, he loves to write, read and share his learnings.